
#DOWNLOAD YOUTUBE HTML5 VIDEO PLAYER FOR MAC#
Embedded video may display and play in Apple Mail and some Outlook for Mac inboxes. It all depends on the email client (surprise, surprise).Īccording to the online tool,, support for embedding videos in email is inconsistent, to say the least. Do videos work in HTML emails?Īs with so many other things in email marketing, the answer to the question “Do videos work in emails?” isn’t exactly straightforward. But hope is not lost! There are ways to make the most of video while still ensuring your subscribers have an excellent experience. The truth is that videos usually don’t work in emails, and it can be confusing and time-consuming to figure out a good solution. So when you pair it with highly engaging videos, you have a powerful, effective marketing tool. Videos with team members’ faces that highlight the culture of a brand add a human touch.Įmail is one of the best ways to get content in front of people. Videos are often the easiest way to explain things, like accomplishing a task or assembling a product. They’re useful for explaining concepts.And 78% of marketers said that video has directly increased sales. In a Wyzowl survey, 84% of people said they’ve been convinced to buy a product or service by watching a video. Not only do videos grab people’s attention, but they also help them retain information. There are plenty of good reasons why you’d want to include videos in emails: Multiple tech companies and organizations worked together to make this all possible, and to put another nail in Flash’s coffin.Can you embed videos in an HTML email? The answer is a little more complicated than a simple “yes” or “no.” In short, to start using HTML5 by default, YouTube had a lot more to consider than just its main use case (playing videos). “Other content providers like Netflix and Vimeo, as well as companies like Microsoft and Apple, have embraced HTML5 and been key contributors to its success.” “These advancements have benefited not just YouTube’s community, but the entire industry,” YouTube said in a statement.
#DOWNLOAD YOUTUBE HTML5 VIDEO PLAYER CODE#
Before this became available, a lot of extra code was required for a fairly basic feature. Fullscreen APIs: The Fullscreen APIs in HTML5 mean YouTube can offer an immersive full-screen viewing experience with a standard HTML interface.In this case, WebRTC lets YouTube provide broadcasting tools from within the browser, no plugins required.

WebRTC: Web Real-Time Communication (WebRTC) technology is an open project that lets Internet users communicate in real time via voice and video simply by using a compatible browser.Common Encryption is the icing on the cake, because multiple content protection technologies can be supported on different platforms with a single set of assets. Encrypted Media Extensions and Common Encryption: Instead of requiring that the delivery platform is linked to the content protection technology, Encrypted Media Extensions separate the two, letting content providers use a single HTML5 video player across a wide range of platforms.More importantly, and videos can start anywhere between 15 percent to 80 percent faster. Smaller files mean more people can access 4K and HD at 60FPS. VP9 video codec: YouTube’s implementation of HTML5 uses the VP9 codec, which Google says gives users higher quality video resolution with an average bandwidth reduction of 35 percent.In fact, ABR has reduced buffering by more than 50 percent globally and as much as 80 percent on heavily congested networks, the company said. With it, YouTube can quickly and seamlessly adjust resolution and bitrate depending on network conditions. MediaSource Extensions: Adaptive Bitrate (ABR) streaming helps provide a quality video experience for viewers as well as enable live streaming on game consoles, streaming sticks, and in browsers.The company underlined five key technologies that made the change possible:

Now it has finally flipped the switch (notice the above video is from Vevo), and it has provided more information about the journey. I got in touch with YouTube multiple times throughout the year, but the company wasn’t yet ready to talk make it official.

In May 2014, I noticed YouTube had changed to the HTML5 player by default on most videos in most browsers (content excluded was mainly from partners like Vevo). Over the following few years, we didn’t hear much from the Google-owned company, but a lot of work was in progress, and there were hints that a change was imminent. That was five years ago.Ī few months later, the company then discussed how YouTube’s HTML5 video performed compared to Flash and improved its embed code, which is how a lot of YouTube videos are distributed. In January 2010, Google announced a test version of an HTML5 video player. These changes has been a very long time coming.
